The Miss Tourism Asia competition is known as a symbol of tourism culture and modern fashion culture throughout Asia, and is the largest and highest standard top-level tourism fashion and cultural event in Asia today. Intended to build a cross regional and diversified platform for cultural display, dissemination, and exchange in the Asian cultural and tourism industry, providing development opportunities for outstanding Asian women who aspire to break through and succeed.

As the organizer of the competition, the Miss Asia Tourism Organization Committee is headquartered in Hong Kong, China, and has more than 40 member countries to date. The Miss Asia Tourism Finals has become a globally renowned cultural selection event with the same level of popularity as the Asian Games. The annual Miss Asia Tourism Competition attracts a large number of visitors to the tourism industry of the host city, greatly contributing to the cultural and tourism development of the host city. In past competitions, over 900 million people across Asia watched the event every year, with nearly 100 news media, newspapers, and magazines reporting on it. Thousands of beauty pageants also attended the event in person.

The Asian Miss Tourism Competition selects a beautiful and intelligent young woman from all over Asia every year. After years of development and upgrading, the competition has provided more development opportunities for the winners. The winners can develop their careers in fields such as government, commerce, finance, broadcasting, publishing, film and television. Serve as the spokesperson for social welfare activities in various fields, leading women worldwide to participate widely in social activities, and promoting exchanges and cooperation in tourism culture between Asia.